M.A.C - One of the most influential and popular forces in contemporary cosmetics
Of all the cosmetic brands available in the malls and high street stores, The Body Shop and M.A.C are two of my favorites. No matter how you look at the company and the brand, there is no denying the one simple truth – every woman deserves a M.A.C cosmetic in her purse.
With shades and colors that we never knew existed before, the Indian cosmetics industry and consumers are prepping to be shaken from the ground up while welcoming such much needed competition and diversity. Their extensive, almost exhaustive, line of eye shadows, lipsticks, body care, nail care products and mascaras are just a part of what lends authority to this brand’s iconic image in the eyes of the fairer sex worldwide, and now in India.
The product line that the brand markets, promotes and sells includes even cosmetic brushes, fragrances and perfumes, and even top-of-the-line skin care products. It is hailed by beauty professionals worldwide and in India for their pigmented shadows, which with one swipe gives you more color than you thought your skin could take.
From bold colors like “Humid, which is a shimmery, yet intense shade of green, to the ever-popular “Beauty Marked”, which has a beautiful black-red velvet hue – once you enter the world of shades that it has to offer, there is no looking back. The colors pop and are an instant attention-grabber no matter the place, time or company.The organization was purchased by Estee Lauder in the mid 90s to much success and continued patronage. Originally founded by the legendary Frank Angelo, this beauty stalwart has always been a popular choice for makeup, cosmetic goods, and the quest to look beautiful.
