Summer Internship at Draftfcb + Ulka

Internship Profile

Division:                      Strategic Planning

Location:                    1103/5, Barton Centre, Mahatma Gandhi Road, Bangalore

Industry Guide:           Aishwarya Anandanathan

Designation:                Account Executive

Assignments Performed

Assignment 1:

·         Xylys Relaunch - Detailed product and price analysis based on mystery shopping with leading watch stores across Bangalore

·         Perform an exit interview with 20 respondents walking out of leading watch stores across Bangalore

·         Tabulate data collected from Delhi, Mumbai and Chennai based on the survey results and reporting the same in an excel spreadsheet

Assignment 2:

·        Summer Project -“Changing World of Children’s Advertising - ATL, Promotions, Surround and Digital with specific focus on Confectionery and Biscuits segments”.

Experience of working with the Draftfcb + Ulka Team

The first thing that I noticed when I began my internship at Draftfcb + Ulka was the commitment that each individual showed towards their work. This, in turn rubbed off on me and I was naturally prepared to work sincerely in all my tasks. Another interesting thing was the way the agency functioned. It did not act as an advertising agency, but rather as a strategy partner with the clients. I gradually learned that during my internship, they were handling 2 clients, ITC and Wipro in Bangalore. In spite of the busy schedule and work load, my mentor always found time to help me with my research providing suggestions from time to time as well as guiding me on how to conduct the customer surveys.

The company has strict policies on non disclosure of client data and would not share such information that may be reproduced in the future for any purpose. However, in an effort to make clear the method of analyzing different ads and promotions, I was allowed to observe the obvious models of the process. The entire duration of 2 months that I spent as an intern with the company, I felt no different from the employees. I was welcome and acknowledged from time to time on my tasks completed.

At the end of the internship, I know now how an advertising agency works in modern day businesses. It develops creative strategies for clients, work on building a brand as their own and see to it that everything falls in place right from the tagline to the poster to the television commercial and final positioning of the brand.